Bite-sized marketing: Part I

Posted: May 28, 2013 in Uncategorized
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I started reading Bite-sized Marketing: Realistic Solutions for the Over-Worked Librarian today at lunch with high expectations, and I have to say that so far, I’m underwhelmed. I went in expecting it to be a series of tips for good, manageable ways to incorporate marketing into your everyday tasks as a librarian, but it’s more of a bird’s-eye approach.

As a friend said, “What we need, we create,” so I thought I’d start a series on bite-sized marketing myself.

First of all, I don’t want to sound too down on the book, because it opens with a great bit of advice: Put your efforts in Word of Mouth Marketing (or WOMM). This morning I was listening to Jonah Berger discuss his book, Contagious: Why Things Catch On, and he also agrees that word of mouth promotion is a more powerful tool than, say, social media. We tend to pay more attention to things like social media because they’re flashier and are a written record of what we’ve discussed, but good ole word of mouth still accounts for the majority of publicity.

I’m in an academic library at the moment. I make an effort to glance over the course guides to the classes being offered each semester and look over what we’ve got that can support them. If I see a professor by the water cooler or in the hall, I’ll bring up our collection: “Oh, we just got in a new Toastmaster’s DVD that could really help with your public speaking lesson!” “Lean In just arrived at the library. I think it would be fascinating for your business class.” If I see something that is a particular fit, or something they’ve asked about in the past, I email them as well. The personal attention helps build relationships with the library, and if they have a positive encounter, they’ll likely keep us in mind when next semester rolls around.

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Comments
  1. […] segment of bite-sized marketing focuses on how to make more effective marketing materials by color choice. The Logo Company has […]

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